How to set wholesale prices by user role in WooCommerce
By Raz Technologies · published · data updated
Short answer (data as of ): use a wholesale pricing plugin that adds a price per user role (percentage or fixed), then assign your trade customers to that role. See our wholesale pricing plugin ranking for the full comparison.
The problem
You sell the same products to retail and trade customers at different prices. WooCommerce stores one price per product, so role-based pricing needs a plugin.
Top-ranked wholesale pricing plugins
| Plugin | Rank | Checkout Blocks | Installs |
|---|---|---|---|
| Tiered Pricing Table | #1 | Yes | 10,000+ |
| Wholesale Suite | #2 | Yes | 20,000+ |
| B2BKing | #3 | Not declared | 10,000+ |
| WooCommerce B2B | #4 | Not declared | No data |
| Role Based Pricing for Woo by Meow Crew | #5 | Yes | 2,000+ |
| Whols | #6 | Not declared | 3,000+ |
What to check
- Whether the wholesale price shows correctly in the block cart and checkout, not only on the product page.
- Minimum order quantities or values for wholesale roles, if you need them.
- Whether retail prices are hidden from wholesale users (or shown for comparison).
Other plugins people ask about
- Wholesale Suite ranks #2 of 15 in our wholesale pricing ranking as of 2 November 2026 (score 80.9/100). Its strongest scores are adoption (active installs) and maintenance (updates, compatibility, support); its weakest are security (vulnerability history) and performance (our lab).
- WholesaleX is not part of our wholesale pricing ranking; we rank it #5 of 5 in all-in-one B2B (as of 2 November 2026).
FAQ
How do I show different prices to different user roles in WooCommerce?
Use a wholesale pricing plugin that adds a price per user role (percentage or fixed), then assign your trade customers to that role. As of 2 November 2026, the top-ranked plugin in our wholesale pricing ranking is Tiered Pricing Table for WooCommerce (83.2/100).
Can WooCommerce set different prices per user role without a plugin?
Not out of the box. WooCommerce has one regular and one sale price per product; role-based prices need a plugin or custom code.
Which wholesale plugins support the block checkout?
As of 8 November 2026, 5 of the 16 wholesale-pricing plugins we track declare Cart & Checkout Blocks compatibility.