How to hide prices until login in WooCommerce

By Raz Technologies · published 23 Sept 2026 · data updated 23 Sept 2026

Short answer: use a catalog-mode plugin that hides prices and the Add to cart button for logged-out visitors, or add two WooCommerce filters (below) if you are comfortable with code. See our catalog mode / hide prices plugin ranking for the full comparison.

The problem

B2B and wholesale stores often don't want the public to see prices — they negotiate per account, or show trade prices only to approved customers. WooCommerce shows prices to everyone by default.

Option 1: a plugin (no code)

These are the highest-ranked catalog-mode plugins we track. All of them can hide prices for guests; check each profile for the exact rules (per role, per category) and compatibility.

Option 2: two filters (for developers)

Add this to a small custom plugin or your child theme's functions.php. The first filter replaces the price with a login link; the second stops guests from adding products to the cart.

add_filter( 'woocommerce_get_price_html', function ( $price, $product ) {
    if ( is_user_logged_in() ) {
        return $price;
    }
    $url = wc_get_page_permalink( 'myaccount' );
    return '<a href="' . esc_url( $url ) . '">' . esc_html__( 'Log in to see prices', 'my-store' ) . '</a>';
}, 10, 2 );

add_filter( 'woocommerce_is_purchasable', function ( $purchasable ) {
    return is_user_logged_in() ? $purchasable : false;
} );

After adding it, check a product page, the shop page and the block cart while logged out, then logged in.

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